Saturday, October 10, 2020

Vibrators stick to Thailand!

It is impossible to ignore the hottest topic of the Indian Automotive world which is the not-so-sudden exit of Harley Davidson from the Indian market. 

I wouldn't poke a hornet's nest discussing the bikes; if people spend their money on a 2-wheeled jackhammer or vibrator is purely their choice, but the company has had it share of gross failings in the country. 

From ignoring customer's grievances which led to a slew of lawsuits, to charging exorbitant price of spares and servicing to lacklustre overpriced entry models, it had been following a potholed path where brand image and fanboys weren't enough to make their Indian foray either stable or profitable. 

And yet, one undeniable fact staring us in the face is that neighbouring Thailand continues being their assembly and export hub for the entire ASEAN region. Though not privy to their internal doings and with any real contact left in the automotive sector, one thing that I can say for sure am confident it will be vouched by everyone who dealt with the Indian top management of premium or major MNC brands is that the all-pervading "Brand Arrogance + Personal Arrogance" is not a productive way of conducting affairs and is doomed to fail at some point, or at best just remain a commodity level player.


 #harleydavidson #India #MNC #thailand #asean

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