Fuel Double Standards - Ravi Deka
"I am not running Greenpeace here," proclaimed a CEO of a large company to whom I was extolling the virtues and eco-friendliness of our Emulsified Fuels. My two hour session where my every point was cross questioned, countered or simply ignored, all stemmed down to one thing; by how much would our fuel be cheaper than their current stock. Though we have already got used to this characteristic routine and now expect it from every potential client, I still can't help getting peeved when industry people, especially the technical bosses just ignore the ecological impact and the long time maintenance related benefits derived from using a superior grade of Fuel. Car Fuel Once while facing a similar scenario, I suddenly asked my prospective as whether he uses the same criteria of buying only the cheapest fuel for his luxury car and whether he used the cheapest lubricants in it as well. Lets say he was startled for a moment, not used to having vendors qu